What are missed calls costing you?
Enter a few numbers from your business. See what unanswered calls cost you each year.
You could be losing
$72,800a year
- Per month$6,067
- Per week$1,400
- Jobs lost per year208
- Lost to after-hours calls$36,400
An estimate, not a guarantee. Change the numbers to match your business.
How the cost is calculated
missed calls per week × booking rate × average job value × 52 weeks
Each missed call is a customer who did not get an answer. Some of them would have booked. This calculator estimates the work you lose when they call someone else. For sourced statistics, read our guide: Cost of missed calls: 2026 statistics for small businesses.
Missed call cost: common questions.
How do you calculate the cost of a missed call?
Multiply missed calls per week by your booking rate, your average job value and 52 weeks. For example, 10 missed calls a week, a 40% booking rate and a $350 job comes to $72,800 a year.
What is a good booking rate to use?
Use the share of inbound calls you normally turn into booked jobs. If you are not sure, 30 to 50 percent is a common range for service businesses. Check your own records for a better number.
How many of my missed calls happen after hours?
It depends on your business. Look at your phone log for calls that came in after your team went home, on weekends and during busy hours, then divide by your total missed calls.
How can I stop missing calls?
Make sure every caller gets a real response. An AI phone agent answers every call, books the job and sends you the details, including after hours.
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