Every lead gets a reply in seconds. Even the ones at 9pm.
Adaptify builds the text-back, routing and follow-up automations that keep your roofing company's leads from going cold, wired around how your team actually works, then deploys them to your own account. One-time build. No subscription to us.
- Instant reply on every new lead
- Deployed to your own account
- One-time build, no subscription
Most leads aren't lost to a competitor's price. They're lost to speed.
The roofer who calls back in five minutes wins the job the roofer who calls back tomorrow morning quoted better. Adaptify automates the response so speed stops depending on who happens to see the lead first.
Leads sit unanswered
A form fill at 8pm or a missed call during a job waits until someone's back at a desk, if it gets followed up at all.
No clear owner
Leads land in a shared inbox or group text and stall while everyone assumes someone else has it.
Old quotes just die
A homeowner who went quiet after a quote almost never gets a second touch. That's a closeable job, gone for free.
Response, routing and follow-up, wired around your team.
The exact triggers and messages are yours to shape on the call. Here's the core of what every build starts with.
Instant text-back on new leads
Every form fill and missed call gets an automatic text within seconds, written in your voice, so no one waits on hold for a callback.
Smart routing to the right crew
Storm, retail and referral leads route to the right rep or crew lead automatically, by zip, source or job type, not a shared inbox.
Automatic quote follow-up
Quotes that go quiet get a scheduled nudge after N days, tuned to the cadence you already use, so fewer jobs die from silence.
Review requests, sent automatically
Closed jobs trigger a review request at the right moment, without anyone remembering to ask.
Missed-call text-back
A missed call on the job site sends an instant text so the lead hears back even when no one can pick up.
Connects to what you already use
Your CRM, calendar, phone system and SMS provider, wired up on the call so nothing you rely on gets left behind.
Everything above, plus everything else that ships with it.
The six areas above are the core workflow. Every build also ships with all of this, included, not upsold.
It fits into the tools you already use.
Automations plug into your existing lead sources and phone system, they don't replace them. Wire up what you need on the call and skip the rest.
Don't see a tool you rely on? Most integrations are a standard part of the build, just bring it up on the call.
It's deployed to your own account. Not rented from ours.
We build your automations once and deploy them to an account in your name, so they keep running, and stay yours, long after the build is done.
Four steps, automations that fire on their own.
No lengthy discovery phase or six-month rollout. Every build ships 10 days after the discovery call, guaranteed to match the rules you signed off on.
Discovery call
We map how leads currently reach you, who should own each one, and where follow-up is falling through.
Rules blueprint
You get a plain-language plan of every trigger, message and routing rule before we write a line of code.
Build & deploy
We write the automations around that blueprint and deploy them to your own account.
Handover & training
A walkthrough call, your logins, and the finished build, yours to keep and adjust.
Priced around your build. Not the other way around.
The whole point of Adaptify is that your automations aren't forced into someone else's shape. A fixed pair of packages would do exactly that to your price, so there isn't one. You get a single number on the call, scoped to what your business actually needs.
What actually moves the price
- ✓Instant text-backAlways included, tuned to your voice and your typical lead sources.
- ✓Routing rulesStart with one rule set. Add more by zip, job type or crew as your team grows.
- ✓Quote follow-up cadenceOnly if you want old quotes worked automatically on a schedule.
- ✓Review request automationFor teams that want reviews requested without anyone remembering to ask.
- ✓CRM integrationWired into Adaptify's CRM or whatever you already run.
What about the cost of the texts themselves?
Messaging and calling run through your own account with your messaging provider, billed to you directly at their standard rates. We never mark that up.
Need something added later?
Once you're live, new rules or workflow tweaks are billed hourly at $75/hr instead of a new build quote, confirmed with you before any work starts.
Before you book the call.
Is this a SaaS I'm renting from you?
No. We build your automations once and deploy them to your own account. You pay once for the build, plus the small pass-through cost of the texts and calls it sends. There's no monthly licence to us.
Does this replace my CRM?
No, it plugs into whatever you already use to track leads, including Adaptify's own CRM if you have one. It automates the response and follow-up on top of it.
How long does a build take?
10 days from the discovery call to handover, for every build regardless of scope. That's the timeline we commit to on the call.
What if the finished build isn't exactly what I asked for?
We guarantee it will be. Every build is scoped from the rules blueprint you sign off on before we write any code, and if the delivered automations don't match it, we keep refining them until they do, at no extra cost to you.
Who actually pays for the texts and calls?
You do, directly to your messaging provider, at their standard rates, billed to your own account. We build the system, we don't mark up the messages it sends.
Can I change the rules myself later?
Yes. It's deployed to your own account, so you hold the keys. For hands-on changes, hourly help is available at $75/hr, but nothing requires it.
Do you only build for roofing companies?
Roofing is where we've done the most builds and know the workflow cold. Bring your workflow to the call and we'll tell you honestly if it's a fit.
Tell us where leads are slipping. We'll show you the build.
Send this over and we'll reply with times for a 20-minute call. No pitch deck, just where leads stall today and what a build would actually look like.
- 20 minutes, no obligation
- One price for the build, no recurring fee
- Straight answer on timeline and price before you commit
- Hourly help later if you want more, never required