custom-coded for roofing companies

Your roofing company isn't generic.
Why is your CRM?

Adaptify designs and codes a CRM from scratch around how your roofing company already sells: your offers, your storm and referral leads, the way your crews talk about a job. Then it hands you the keys to your own Cloudflare account. This isn't a roofing CRM template with your logo dropped in. It's software built once, specifically for your business, by name.

Built specifically for roofing companies that live on storm leads, referrals and door-knocking, not spreadsheets. Delivered in 10 days, guaranteed to match how you actually work.
Reply rate
41%
up from 12% cold
hillcountryroofers-workspace.com
Today
KW
Karen Whitfield
Replied 9m ago
Replied
MB
Marcus Bell
Quote sent
Sent
TA
The Alvarez Family
Follow-up due today
Due
Text · Karen Whitfield
Hi Karen, this is Mike from Hill Country Roofers. We can swing by for a free storm inspection tomorrow, want us to pencil you in?
Sure, tomorrow works
68to send
25%replies
4won
Deployed to
your Cloudflare account
no per-seat licence
Coded for your companyEvery screen is written for your roof types, your crews and your quote stages, not toggled on inside somebody else's settings panel.
Named your way"Offers", "Leads", "Outreach" are placeholders. Yours gets your terms, your stages, your pipeline shape.
One build, one ownerNo app-store install, no plugin marketplace. What we hand over is the whole, finished thing, built for your company by name, and it's only used by you.
Live in 10 daysMost builds ship 10 days after the discovery call. We guarantee it matches your workflow exactly, or we keep refining it until it does, at no extra cost.
The problem with off-the-shelf CRMs for roofers

You shouldn't have to think in someone else's boxes.

Most CRMs, and most "roofing CRM" builders, are really one template with your logo swapped in. Adaptify starts from how your roofing company actually operates and writes the software around that, screen by screen.

A GENERIC CRM

  • You restructure your workflow to fit their generic "pipeline stages"
  • Pay per seat, forever, whether you use it or not
  • Storm leads, referrals and door-knocks live in three different apps
  • Your data sits in their multi-tenant database
  • A support ticket to change one field label

AN ADAPTIFY BUILD

  • The CRM mirrors your actual roof types, crews and quote stages
  • One build, paid once, not a per-person tax forever
  • Storm leads, referrals, ads and content in one screen
  • Deployed to your own Cloudflare account: your data, period
  • Ask for a change and it ships in days, not a roadmap vote
What's inside every build

One workspace, from first storm lead to closed job.

Every screen below reflects how the real product works, shown with a fictional roofing company's data. The exact layout and stages are yours to shape on the call.

Strategy

Everything starts from the offer, not the lead.

Before a single message goes out, your offer, its price and its proof live in one place, so every campaign, ad and post is selling something specific, not "your services."

  • Offer scoring so you can see what's actually working
  • Every campaign, ad and post links back to the offer it's testing
  • Built-in prompts for price, guarantee and proof
Offers
Storm or referral lead Matched to an offer Tracked to close
Free storm inspectionTesting
SCORE 806 LEADS2 CUSTOMERS
Full roof replacementDraft
SCORE 680 LEADS0 CUSTOMERS
Annual maintenance planWinner
SCORE 9114 LEADS9 CUSTOMERS
Outreach

Built for how you actually contact people: fast, and wherever they'll answer.

Campaigns track sends, replies and reply rate automatically, so you can see which message is working without opening a spreadsheet.

  • One-tap text, email or call from any lead
  • Automatic follow-ups after N days of silence
  • Reply rate and win rate per campaign, live
Text thread to San Antonio homeowners
Hi, this is Mike from Hill Country Roofers. We noticed storm damage in your area, want a free inspection this week?
Yeah, Thursday works
Great, I'll swing by Thursday at 2pm.
68to send
25%reply rate
4won
Leads

Every lead, every status, one screen.

Search, filter by tier or status, and see exactly what's stale and what needs a follow-up today, without a single manual spreadsheet update.

  • Tiering (A/B/C) so you work your best prospects first
  • Bulk actions, CSV import/export, duplicate detection
  • A full activity history on every lead
Leads · 68
A
Karen Whitfield
+1 210 555 0111
Quote sent
A
Marcus Bell
+1 210 555 0110
Closed / won
B
The Alvarez Family
+1 210 555 0113
Contacted
B
Tom Whitaker
+1 210 555 0112
New
Content & ads

A content board that actually gets used.

Drag ideas from "idea" to "published" the way your team already thinks, and tie every post and ad back to the offer it's supporting.

  • Kanban board for organic content, by channel
  • Ad ideas, live tests and winners, tracked separately
  • A weekly view of what shipped and what's waiting
Organic · Facebook content
Ideas 1
5 signs of storm damagechecklist post
Drafted 0
Scheduled 0
Published 2
Before/after: Cedar Park roofSep 20
Free inspection reminderSep 17
Daily focus

One screen for what matters today.

No digging through five tabs to figure out what's due. Today's follow-ups, tasks and a daily motivational nudge, all in one place when you log in.

  • Follow-ups and to-dos, sorted by what's due
  • A daily quote to start the day, optional and removable
  • Everything else is one click away in the sidebar
Today
65%
Call Marcus about the deposit
Send quote to Karen Whitfield
Post storm-prep tips on Facebook
The full list

Everything above, plus everything else that ships with it.

The five screens above are the core workflow. Every build also ships with all of this, included, not upsold.

Offer scoringSee which offer, price and proof is actually converting, ranked automatically.
Lead tieringA/B/C ranking so you always know which prospects to work first.
CSV import & exportBring your existing list in on day one, take your data out any day after.
Duplicate detectionNever message the same lead twice by accident.
Full activity historyEvery call, text, note and status change, logged on the lead's own page.
Multi-channel outreachCall, text and email from the same lead card, one tap to send.
Automatic follow-upsStorm leads that go quiet get nudged again after N days, on autopilot.
Live campaign statsReply rate and win rate per campaign, updated as replies come in.
Message template librarySave your best-performing messages and reuse them in one click.
Content kanban boardIdeas through published, organized by channel, drag to move.
Paid ad trackingWhich ad, which offer, which result, tracked apart from organic.
Client & finance trackingWhat happens after the sale closes, not just up to it.
Daily focus dashboardToday's follow-ups and to-dos in one screen when you log in.
Lead sourcing toolsSearch and import new storm and referral leads without leaving the CRM.
Custom fields & stagesNamed and shaped the way you already work, not the other way around.
No lock-inYour leads and messages, exportable in full, any time you want them.
Integrations

It fits into the tools you already use.

Your CRM doesn't replace your inbox or your calendar, it plugs into them. Wire up what you need on the call and skip the rest.

EmailYour existing inbox
CalendarYour existing calendar
AutomationConnect other tools you use
PaymentsOnline payments
AccountingYour bookkeeping software
SpreadsheetsImport & export your data
CallsClick-to-call from any lead
Text & SMSTwo-way texting
Don't see a tool you rely on? Most integrations are a standard part of the build, just bring it up on the call.
Ownership

It's deployed to your Cloudflare account. Not rented from ours.

Adaptify isn't a login we can revoke. We build your CRM once and deploy it to a Cloudflare account in your name, so it keeps running, and stays yours, long after the build is done.

Your Cloudflare accountRuns on Cloudflare, under your own login. We build it, you hold the keys.
Your data, your exportEvery lead and message lives in a database you control. Export it any time, no questions asked.
No per-seat pricing, everYou pay for the build once. Whether it's one person using it or ten, there's no recurring licence from us.
How a build actually happens

Four steps, one working CRM.

No lengthy discovery phase or six-month rollout. Every build ships 10 days after the discovery call, guaranteed to match the workflow you signed off on.

01

Discovery call

We map how your roofing company currently sells: your offers, your storm and referral channels, where leads fall through.

02

Workflow blueprint

You get a plain-language plan of every screen and field before we write a line of code.

03

Build & code

We write the CRM around that blueprint, not configure a template, and deploy it to your own Cloudflare account.

04

Handover & training

A walkthrough call, your logins, and the finished build, yours to keep.

The 10-day, exactly-as-you-want-it guarantee.Your build ships 10 days after the discovery call. If it doesn't match the workflow we agreed on, we keep refining it until it does, at no extra cost to you.
Pricing

Priced around your build. Not the other way around.

The whole point of Adaptify is that your roofing company's CRM isn't forced into someone else's shape. A fixed pair of packages would do exactly that to your price, so there isn't one. You get a single number on the call, scoped to what your business actually needs.

Typical range
$1,500 to $4,000one-time, paid once
Most builds land in this range. A single-channel outreach pipeline sits near the bottom; a full workspace with ads, content and client tracking sits near the top. No monthly fee, either way. Every build ships in 10 days, guaranteed to match your workflow exactly.
Book a discovery call

What actually moves the price

Pick what your business needs. You're not buying a tier, you're paying for what's in your build.
  • Offers and leads pipelineAlways included, tailored to your roof types and quote stages.
  • Outreach channelsStart with text or email. Add calls, ads platforms or anything else you use later.
  • Ads and content trackingOnly if you run paid campaigns or organic content that's worth tracking.
  • Client and finance trackingFor teams that want the CRM to follow a deal past the close.
  • Lead sourcing toolsBuilt-in search, CSV import and duplicate detection, added when it's useful.
What about hosting?It runs on Cloudflare, under your own account, typically on a free usage tier for a business your size. We aren't the ones billing you for it, and we never require you to pay us again to keep the CRM running.
Need something added later?Once you're live, new features or workflow tweaks are billed hourly at $75/hr instead of a new build quote, confirmed with you before any work starts.
Questions

Before you book the call.

Is this a SaaS I'm renting from you?+

No. This is a one-time build. We build it and deploy it to a Cloudflare account in your name, and you pay once for the build itself. There's no monthly licence to us, and nothing we can switch off.

How long does a build take?+

10 days from the discovery call to handover, for every build regardless of scope. That's the timeline we commit to on the call.

What if the finished build isn't exactly what I asked for?+

We guarantee it will be. Every build is scoped from the workflow blueprint you sign off on before we write any code, and if the delivered CRM doesn't match it, we keep refining it until it does, at no extra cost to you.

Is this just a template with my logo on it?+

No. Every build is written for your specific offers, fields and stages. There's no shared codebase where "customization" means changing a color and a logo. If your workflow doesn't need a feature, it isn't in your build; if it needs one that doesn't exist yet, we write it.

What does "hosted on your own account" actually mean?+

We set up a Cloudflare account under your name (or use your existing one) and deploy the CRM there, using Cloudflare Workers for the app and D1 for your database. You hold the login. Running it typically costs nothing on the free tier for a business your size, and it isn't something we bill you for.

What if my workflow changes after launch?+

Tell us what changed. Small tweaks and new features are billed hourly at $75/hr, and we'll always tell you the estimate before starting. You're never stuck waiting on a feature-request queue, and you're never forced into an ongoing contract to get it.

Can I export my data if I ever leave?+

Yes, any time, in full. It's your database from day one, and we never hold your leads or messages hostage.

Do you only build for roofing companies?+

Roofing is where we've done the most builds and know the workflow cold: storm leads, quotes, crews, insurance claims. The same approach works for other local trades too, but roofing companies are who we build for first. Bring your workflow to the call and we'll tell you honestly if it's a fit.

Get started

Tell us how you work. We'll show you the build.

Send this over and we'll reply with times for a 20-minute call. No pitch deck, just your workflow and what a build would actually look like.

20 minutes, no obligation
One price for the build, no recurring fee
Straight answer on timeline and price before you commit
Hourly help later if you want more, never required
Prefer to just talk? Email us directly
Book a discovery call